Britvic launched MiWadi Double Concentrate on to the market in March 2011. They wanted to illustrate that with their new double concentrate cordial, busy mom’s now get twice as much out of every bottle.
Agency: CawleyNea/TBWA
Creative Director: Martin Cowman
Copy Writer: Conor Ferguson
Director: Brian O’Malley with RedRage Films
Agency Producer: Laurie Easterby